Product
& UX Design
Lead

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Crafting intuitive digital experiences that balance user needs with business goals. With 12+ years of experience in UX, enterprise software, and eCommerce, I have helped shape industry-leading products, drive business growth, and lead high-performing teams.

Passionate about strategic design, I focus on refining usability, ensuring accessibility, and creating cohesive design systems. My approach bridges the gap between design, development, and business strategy, enabling seamless collaboration and efficiency.

Beyond design execution, I enjoy mentoring teams, guiding them to deliver impactful work while championing a user-first mindset. Always open to new challenges and collaborations that push the boundaries of digital experiences.

Portfolio

Design with
Purpose

A selection of independent and contract work outside the day-job — brand systems, marketing sites, product surfaces, and the occasional zero-to-one launch.

Let's work together!

Simana

Product Design & Brand development

SaaS, Improvement Platform

Interact

Brand & Strategy, Product Design

SaaS, Employee Engagement

Apricot

Website Design

Fashion Brand, E-commerce, Retail

Keyp.in

Brand & Strategy, Product Design, Website

SaaS, QR codes, Link-in-bio

Viva

Website, Emails

Lifestyle, Magazine, Blog
Services

from idea
to impact

Let's connect!

1. Brand & Strategy

A clear brand voice and visual system that connects with the right audience and scales across every touchpoint — from the first impression to long-term loyalty.

2. Product Design

User research and business goals translated into intuitive product experiences. End-to-end flows that lift activation, drive engagement, and earn the kind of retention investors notice.

3. Web Design

Bespoke marketing sites and product surfaces that look hand-crafted, load fast, and convert. Built around your content and tone — not stitched together from a template.

4. Motion Graphics

Purposeful motion that guides attention, signals state and rewards interaction. Subtle by default, expressive where it counts — never decoration for decoration’s sake.

5. Front-end Dev

Hand-coded, accessible front-end with a designer’s eye for the seam between Figma and shipped pixels. Modern CSS, tight performance budgets, zero ceremony.
History

12+ years of
experience in
Product Design

Book a meeting!
Head of
Product Design
Full-time
Life Qi (See Data)
Exeter, UK (Remote)
2022
—
Present
Design
Director
Full-time
Interact Software
Manchester, UK
2018
—
2022
Senior
Digital Designer
Full-time
Interact Software
Manchester, UK
2017
—
2018
UI/UX Designer
& Front-end Developer
Full-time
Shopcreator
Leeds, UK
2016
—
2017
Design
Consultant
Contract
Samson Socks
Manchester, UK
2015
—
6 months
Web & Digital
Designer
Freelance
Viva Magazine
Manchester, UK
2014
—
2017
Web
Designer
Full-time
Hamilton Group
London, UK
2014
—
2015
Graphic
Designer
Part-time
Jazzi Bags
Manchester, UK
2012
—
2014
Clients

Past
Collabs

A selection of independent and contract work outside the day-job — brand systems, marketing sites, product surfaces, and the occasional zero-to-one launch.

Let's collaborate!
Project
Client
Year
Onboarding flow redesign
Acme SaaS
2025
Brand identity refresh
North Coast Studio
2024
Pricing & checkout overhaul
Halo & Stem
2024
Marketing site rebuild
Field Notes Co.
2023
Mobile app concept & prototype
Roost Labs
2023
Design system audit
Tessellate
2022
E-commerce front-end
Apex Outerwear
2021
Investor pitch deck
Linden Health
2021
Editorial layout system
Coastline Quarterly
2020
Subscription dashboard
Vector & Signal
2019
Brand book + motion identity
Slate & Ember
2018
Product page concepting
Greenline Trading
2017
Email template system
Beacon & Co.
2016
Print & digital identity
Northbeat Records
2015